Strategy

You know your business best, but sometimes you need a fresh pair of eyes (and ears for that matter) to define your strategy.

Defining your business strategy gives your staff, from frontline workers to higher up decision makers, a clear vision of business aims and standpoints, leading to quicker and better business decisions.

As part of my services, I truly get to know your business and the people within it; outlining the ‘big picture’ and defining goals right down to identifying ideal customers, crafting effective messaging and choosing the right communication channels for your business.

Social media

Hot take: Numbers for numbers sake is pure vanity and buying followers *never* goes well.

Just like the tortoise and the hare, steady growth with genuinely invested followers is vastly preferable.

Social media, when done correctly, allows you to speak directly to your customers in a way that connects. With my social media services, I provide clear and on brand messaging, conveying what you want to say in a way that ensures your customers take notice.

I create engaging social media content tailor made for Facebook, Instagram TikTok and more. This content can be scheduled in advance and / or last minute deals and offers, whatever suits your business. I will create a back catalogue of posts so you’ll always be ahead of the game (e.g. last-minute closures / flash sales etc).

After posting, it’s not out of sight, out of mind. I monitor and analyse which posts are performing the best and what your customers want to see. This has driven engagement and grown my clients’ followers bases significantly. I can also respond to comments and messages on your behalf.

No clue where to start? No worries. I can even handle setting up your account if you’re starting fresh. I also offer coaching and toolkits for your staff on social media usage.

Press releases

For my clients, I have achieved organic (read: my hourly fee vs £££ paid media costs) front page and business section coverage in national and local papers, radio slots and homepage online coverage. Although public relations can be somewhat of a dark art, I know what editors are looking for and how to hit key messages in a way that benefits your business.

Seeing your company in print? Definitely worth framing.

Copy writing

Whether it’s for your website, blog, email marketing or whatever newfangled tech launches, I’ve got you covered.

I have created engaging pieces across B2B and B2C clients; ably translating technical information into something that’s interesting and credible for experts and laypeople alike, making current events relevant to your brand or simply explaining why your vanilla ice cream is the best around.

I am experienced in representing international, national and local businesses in writing. I take the responsibility seriously, fact-checking, editing and honing each piece to a very high standard. For one client whose brand was stocked across the UK, Ireland and US, I managed their 10,000+ subscriber strong email list, creating engaging weekly newsletters which frequently converted to sales.

All pieces on relevant channels are search engine optimised (SEO) – that’s getting you further up google listings to you and me. This is far from a ChatGPT special, as I identify niches your competitors aren’t hitting and help you stand out in saturated markets. My SEO-rich content has led clients to the top of google searches clients to the top of google searches above competitors and allowed them to expand their services.

Influencer marketing

Coordinated campaigns with a reach of over 400,000 followers for the cost of a few goodie bags.

Think it sounds easy? Remember: there’s key points to be communicated, relevant people to your audience to be identified, relationships to be established, rates to be negotiated, product selection to be tailored, packages to be spruced up, coverage to be approved… and that’s all before you even think about hand-delivery across the country.

Or you could breathe easy and outsource to a trusted pair of hands – Georgia Galway Marketing.

Design

Display your business beautifully from packing slips to presentations.

For my clients, I have designed logos, in house posters, leaflets, templates for posters and social media posts and more, ensuring all are on brand, clear and effective in conveying what you want your customers to know about you.

Sustainability

I hold a Post Graduate Certificate in Sustainable Business from Cambridge University’s Institute of Sustainable Leadership.

As sustainability becomes an ever-pressing issue and consumers are increasingly willing to vote with their wallets, I can provide insight into how to grow, promote and celebrate any wins your business has made in this area